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Startups and small businesses may lack the resources of a global corporation, but that does not mean they cannot outperform their competitors. They simply need to devise an intelligent marketing strategy. Small firms will have to fight their fights with a creative digital marketing strategy.

Top Ten digital marketing tactics for startups in 2022. 

1. Social Media Marketing

The Startups can use social media marketing to spread the word about their company and establish their brand. It’s not just about earning likes or followers; it’s about building an online community of people who share your interests.

According to a Social Media Examiner research, 90% of marketers believed that social media is critical to their company. 89 percent of respondents said social media had enhanced awareness for their groups.

The actual question is how to use the various social media networks to maximise your business’s exposure and make your social media initiatives successful.

1. Perfect Your Strategy

You must select a plan that will set you apart from the crowd. People spend hours on Facebook and Twitter, yet they don’t pay attention to everything in their newsfeeds. You must do something special if you want to capture everyone’s attention.

2. Clean Up Your Social Media Profiles

When constructing your social media profiles, use long-tail keywords and phrases. These words are more likely to show in Google search results, implying more search engine traffic. Long-tail keywords also help people reach your sites on social media platforms.

3. Create a Buyer Persona

Developing a social media plan without first identifying your customer persona is like to shooting darts while blindfolded. You might hit the target, but it will most likely be by chance. A social media strategist who does not do this has not done their homework, and the outcomes will reflect this.

A skilled consultant will want to know who your company’s social media competitors are while establishing a business’s social media identity. This is crucial because you must understand what your competitors are doing well in order to replicate their success.

2. Influencer Marketing

Marketers today are seeking new and innovative ways to sell their products. One of the most cost-effective methods is to use influencer marketing. It’s a strategy that can help you enhance brand exposure, traffic, and sales.

It’s a win-win for both the brand and the influencers. Businesses can use their social media presence to reach out to their target demographic. At the same time, influencers might receive a portion of the revenues in exchange for promoting them.

The Following Are Some Advantages of Influencer Marketing

  • Reaching consumers has gotten increasingly difficult as digital marketing channels have become more saturated. With the various advertisements we see online and the countless emails we receive every day, most consumers no longer pay attention to traditional marketing channels.
  • Influencer marketing is less expensive than other advertising tactics, according to a Trackmaven analysis. According to the report, 90% of consumers trust recommendations from friends and family, making it the most effective method of marketing. When it comes to brands, though, influencer marketing was the second most trusted type of marketing after word-of-mouth.
  • Influencer marketing is a powerful approach for creating relationships and raising brand recognition that is also simple to deploy. You may get started with influencer marketing right away if you understand and follow the procedures outlined below.

To begin, your brand should compile a list of industry influencers with a following in your target market. Then, reach out to and connect with each of these people on social media. Following that, your brand should collaborate with each influencer to establish a campaign in which they spread information about your products or services in exchange for pay.

3. Content Marketing

Every piece of content you publish, whether it’s a blog post, an infographic, or a PowerPoint, should give value to your brand. The practical content strategy is designed to correspond to the various stages of the buyer’s journey. In this manner, you can ensure that your material is relevant and beneficial to your present and potential clients.

Material marketing, an effective digital marketing technique for startups, can assist you in creating more content for your website’s blog and social media channels. Content marketing also aids your SEO and social media marketing efforts.

  • Increase brand visibility
  • Improve your relationship
  • Make your brand known.
  • Improve your brand’s credibility
  • Lead your field.

4. Affiliate Marketing

Influencer marketing and affiliate marketing complement each other. Both rely on people’s influence to produce sales. As a result, one of the most important digital marketing strategies for startups is affiliate marketing, which should be combined with your influencer campaign. An affiliate program’s purpose is to generate leads for your brand. Affiliates are similar to commission-based salespeople. You pick how you want to pay them. Whether you want to pay them based on sales or on a fixed payment per product.

Affiliate recruitment software is the most effective approach to finding affiliates. It automates much of the laborious effort involved in locating and recruiting affiliates who are related to your brand. You offer affiliates with affiliate links in order to track sales. These links can be shared with their social media contacts, who can then visit your site and make a purchase using the link.

5. Email Marketing

Email marketing has the greatest ROI (Return-On-Investment) of 500 percent among the most critical and cost-effective techniques to grow a firm. This means that for every Re. 1 invested, you will receive INR 50 back. As a result, email marketing is one of the most effective digital marketing strategies for startups.

Because you’re just getting started, here are three pointers to assist you to get started with email marketing:

  • On your website, you might use the coming soon or launch soon template to alert your users when your firm (or product) launches.
  • You can offer beta testing for your tools or goods while also growing your email list.
  • Offering free trials, demos, reports, or e-books can help you build your email list.

6. Search Engine Marketing

SEM is one of the greatest digital marketing strategies for startups for achieving rapid results (Search Engine Marketing). If you promote on search engines, your startup will acquire greater exposure and sales.

  • Results are available immediately.
  • It is simple to reach your intended audience.
  • You only pay if someone clicks on your advertisement.
  • You can start with as little as $10 per day and stop at any moment.
  • Complete data and insights will boost your search engine marketing efforts and other marketing methods.

SEM campaign budgets can soon run out. A great SEM campaign necessitates certain knowledge and experience in order to produce the best outcomes for your startup. As a result, search engine marketing as part of a startup’s digital marketing plan can be challenging. As a result, begin with a minimal budget and take your time studying it.

7. Search Engine Optimization (SEO)

Without SEO, you may lose your online visibility. It entails receiving organic search engine traffic without having to pay any further expenses. If you start a blog, search engines will deliver organic traffic to your services pages, homepage, and landing pages. As a result, SEO assists startups in acquiring new clients at no cost.

Advantages of Using SEO as Part of a Startup’s Digital Marketing Strategy:

  • High ROI and low costs
  • Long-lasting outcomes
  • Increase your audience organically.
  • Earning trust and authority is simple.
  • Make a name for yourself as a trustworthy brand.

8. YouTube Promotion

Google is the first. You might be surprised to learn that YouTube is the world’s second most popular search engine. YouTube currently has over 265 million active users in India. This is a great argument for brands to establish a YouTube presence in order to reach their target demographic.

However, many businesses, in my experience, have yet to incorporate YouTube marketing into their overall marketing strategy. A well-planned YouTube marketing campaign can yield impressive results for your startup marketing. It’s no secret that YouTube Marketing has aided companies such as Flipkart, Hyundai, Asian Paints, and Pepsi in expanding their operations.

9. Make a Google My Business page

Before making any kind of purchase choice, people Google everything. People will look you up online before doing business with you as a startup since they don’t know you well enough. As a result, as a startup digital marketing plan, you should consider creating a “Google My Business” profile for your company.

10. Make Use of Automation Tools

Because you are in the early stages of your firm, you may not be able to recruit a large workforce to do all of your tasks. As a remedy, you might enlist the assistance of various automation technologies to make your task easier. These tools assist you in performing tedious tasks that do not require your time or ingenuity. You can spend the same amount of time doing more beneficial things for your organisation, such as brainstorming and strategizing.

Here are the five finest tools for companies to use as part of their digital marketing strategy:

  • Mailchimp: For generating awesome email marketing campaigns.
  • Hubspot: Inbound marketing software
  • Unbounce: Use to optimize your landing pages 
  • Colibri: To increase traffic
  • Canva: To swiftly make gorgeous designs


Startups aren’t in a rush. There is no pressing need. Startups have plenty of time. They have time to wait. They are free to take their time determining what they wish to do. They can take their time and try different things, right? So, if you are a startup looking to launch in 2022. If you want to stay in business for a long time, you must devise an outstanding digital marketing plan for startups by handpicking and combining the appropriate marketing channels.

A digital marketing agency can help you develop a customised digital marketing plan for your startup. DigitalCrave is India’s most successful and well-known digital marketing agency. They have been in the market for over the years and have worked with numerous brands from diverse industries.