When a company wants to boost its SEO rating, it’s a good idea to look at how competitors have dealt with Google’s algorithm. Many SEO practitioners would use black hat strategies to secure Page 1 positions in industries including adulteries, armaments, foreign exchange, etc. Google is the most widely used search engine, and its algorithm is updated on a weekly basis. As a result, businesses may discover that their initial SEO progress has been thwarted by a penalty, resulting in a considerable loss of visitors and revenue.
The information in the following tutorial will help you rank in Google’s most penalty-plagued and unpredictable search results. Google search results are penalty-plagued and unpredictable.
Steps to prevent SEO penalties in Google Algorithm
Choose a good domain.
When attempting to rank for a highly competitive keyword, SEO experts may choose a domain that is very close to the niche keyword. There’s no doubt that having a domain with competitive keywords in it will help you rank higher in search engines. For instance, take a look at digitalmarketingagency.com or digitalmarketer.com.
In today’s marketing scene, however, this isn’t as important, and Google now prioritizes brands above keywords within a domain name.
However, firms with an exact match domain or a partial match domain (i.e. digital or online in the domain name) should exercise caution. This is because ‘risk’ phrases, such as digital and online, will likely appear more frequently in the content, meta-data, and links obtained.
SEO practitioners must be mindful of keyword stuffing, or the overuse of sensitive words, in their brand’s anchor text, as this is often the first thing Google will look at if a business is penalized.
A thorough examination of the competition
Competitors are an excellent place to start for any SEO expert. Those who appear on the first two pages of Google’s search results can tell you what works and what doesn’t. Not only can SEOs then copy the proper strategies for a given industry, but they can also identify who has dropped in the search rankings and been the worst hit by algorithm modifications and penalties.
Because the digital and online industries are notorious for having their own algorithms, SEOs in these industries will need to pay particular attention to whether the landing page or the homepage is used to rank. URL architecture, meta titles, and the frequency with which a page is updated will all need to be considered.
When it comes to URL architectures, there may be a certain layout that Google prefers. In the digital agency, for example, they use https://digitalcrave.in/services/ With language in mind, SEOs should pay attention to the rhetoric and language used by competitors, as well as the links they use.
As a result, in a highly specialized and competitive industry, looking at competitors is critical for ranking. Firms that have a strong market position are likely to have gone through the motions and overcome penalties in the past to achieve such a strong position.
Link-building tactics that are low-risk
SEOs who work with companies in more penalty-prone industries will have to be more cautious about the links they build and acquire. To begin with, obtaining brand name connections to a homepage is always a minimal risk. Spreading these links among a number of useful blogs and guides will assist a company to establish itself as an authority while still appearing natural.
It’s considerably more difficult to punish links to homepages and guides than it is to penalize links contained within pages hyperlinked to phrases like services or about us. Firms must, however, guarantee that their content is not thin and that it includes accurate figures, graphs, and visuals to back up their claims.
As a result, SEO specialists should analyze what percentage of links go to their company’s homepage, service pages, etc; examining competitors’ splits may be quite helpful in this regard. In fact, with tools like Majestic, you can see this right away.
When it comes to link anchor text, be cautious.
When it comes to anchor text for links, SEOs should err on the side of caution. In general, no reputable website will include links to ‘digital agency’ or ‘online company.’ Instead, SEOs should link to terms such as “get more information here” or “check our services.”
Hyperlinking to actionable terms, such as ‘quotes from $500 per month,’ is also more likely to be beneficial. Using a combination of these strategies on services pages will appear more natural.
When deciding which phrases to hyperlink, using synonyms can be beneficial. The terms ‘digital’ and online,’ for example, are easily interchangeable. Rephrasing is another popular SEO method; for example, instead of ‘digital,’ try ‘online.’
Patience is essential.
Overall, the competitive industries discussed in this article are so important that they draw a lot of attention from SEO practitioners, which means black hat practices are being used to try to trick the system and generate some quick traffic.
While conservative tactics will take several months to take effect, businesses can rest assured that they will maintain high-quality rankings and traffic while avoiding future fines.
Firms that keep a close eye on their competition and avoid overusing major keywords in their content and links should be fine.