+91 7068218996 info@digitalcrave.in
What is Digital Marketing and its Importance

What is Digital Marketing and its Importance

digital marketing

Marketing on the Internet

Marketing professionals can use any marketing that uses electronic devices to convey promotional messaging and track its impact on your customer journey. Digital marketing, in practice, refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. Online video, display ads, search engine marketing, paid social ads, and social media posts are all examples. Digital marketing is frequently contrasted with “traditional marketing” methods such as magazine advertisements, billboards, and direct mail. Surprisingly, television is frequently grouped with traditional marketing.

What is Digital Marketing?

Digital marketing, also known as online marketing, is the promotion of brands through the use of the internet and other forms of digital communication to connect with potential customers. This includes text and multimedia messages as a marketing channel in addition to email, social media, and web-based advertising.

Digital marketing vs. inbound marketing

For good reason, digital marketing and inbound marketing are frequently confused. Many of the same tools are used in digital marketing as inbound marketing, such as email and online content, to name a few. Both exist to capture prospects’ attention and convert them into customers throughout the buyer’s journey. However, the two approaches have different perspectives on the tool’s relationship.

Digital marketing takes into account how each tool can convert prospects. A brand’s digital marketing strategy may include multiple platforms or focus entirely on one. Inbound marketing is a comprehensive concept. It considers the goal first, then examines the available tools to determine which will effectively reach target customers, and then where in the sales funnel that should occur.

The most important thing to remember about digital marketing and inbound marketing is that you don’t have to choose between the two as a marketing professional. They actually work best together. Inbound marketing provides structure and purpose for effective digital marketing efforts, ensuring that each digital marketing channel works toward a common goal.

Digital marketing for businesses versus marketing for consumers

Digital marketing is effective for both B2B and B2C businesses, but best practices differ significantly between the two. B2B clients have longer decision-making processes, resulting in longer sales funnels. These clients respond better to relationship-building strategies, whereas B2C customers respond better to short-term offers and messages.

Business-to-business transactions are typically based on logic and evidence, which skilled B2B digital marketers present. B2C content is more likely to be emotionally driven, with the goal of making the customer feel good about a purchase.

B2B decisions frequently require the input of more than one person. Marketing materials that best influence these decisions are typically shareable and downloadable. B2C customers, on the other hand, prefer one-on-one interactions with a salesperson.

Different types of Digital Marketing

As many specializations exist in digital marketing as there are ways to interact with digital media. Here are a few concrete examples.

Search Engine Optimization

SEO, or search engine optimization, is a marketing tool rather than a type of marketing in and of itself. According to The Balance, it is “the art and science of making web pages appealing to search engines.”

What matters most in SEO is the “art and science” component. SEO is a science because it necessitates researching and weighing various contributing factors in order to achieve the highest possible ranking. Today, the most important factors to consider when optimising a web page are as follows:

  • Content quality
  • Its User engagement
  • Mobile-friendliness
  • The number and quality of inbound links

SEO is a science because of the strategic use of these factors, but it is an art because of the unpredictability involved.

There is no quantifiable rubric or consistent rule for ranking highly in SEO. Google’s algorithm is constantly changing, making precise predictions impossible. What you can do is closely monitor the performance of your page and make adjustments as needed.

Content Marketing

Content marketing, a strategy based on the distribution of relevant and valuable content to a target audience, relies heavily on SEO.

The goal of content marketing, like any other marketing strategy, is to attract leads who will eventually convert into customers. But it does so in a unique way compared to traditional advertising. Rather than enticing prospects with the potential value of a product or service, it provides value for money free of charge in the form of written material

There are numerous statistics that demonstrate the importance of content marketing:

  • 84 % of customers expect businesses to create entertaining and useful content experiences.
  • 62 % of companies with at least 5,000 employees create content on a daily basis.
  • 92 % of marketers believe that content is an important asset to their company.

Content marketing, no matter how effective it is, can be difficult. Content marketing writers must be able to rank high in search engine results while also engaging people who will read, share, and interact with the brand further. When the content is relevant, it can help to build strong relationships all the way through the pipeline.

Social Media Marketing

By engaging people in online discussions, social media marketing can increase traffic and brand awareness. Facebook, Twitter, and Instagram are the most popular social media marketing platforms, with LinkedIn and YouTube close behind.

Because social media marketing involves active audience participation, it has grown in popularity. It is the most popular content medium for B2C marketers (96%) and is gaining traction in the B2B sphere. The Content Marketing Institute reports that 61% of B2B content marketers increased their use of social media this year.

Social media marketing includes built-in engagement metrics that can help you understand how well you’re reaching your target audience. You get to choose which types of interactions are most important to you, whether it’s the number of shares, comments, or total website clicks.

Your social media marketing strategy may not even include direct purchase as a goal. Many brands use social media marketing to engage audiences rather than immediately encourage them to spend money. This is especially common in brands that cater to older audiences or provide products and services that are inappropriate for them. Impulse purchases It all depends on the objectives of your company.

Pay-Per-Click Marketing

Pay-per-click, or PPC, is the practice of placing an ad on a platform and paying for each click. It’s a little more complicated how and when people will see your ad. When a spot on a search engine results page, also known as a SERP, becomes available, the engine fills it with what is essentially an instant auction. 

An algorithm prioritizes each available ad based on a number of factors, including:

  • Ad quality 
  • Keyword relevance
  • Landing page quality
  • Bid amount

Each PPC campaign has one or more target actions that viewers should take after clicking an ad. Conversions are these actions, which can be transactional or non-transactional. Making a purchase is a conversion, but so is signing up for a newsletter or calling your home office.

Whatever conversions you choose as your target conversions, you can track them using your preferred platform to see how your campaign is performing.

Affiliate Marketing

Affiliate marketing allows people to earn money by promoting the products and services of others. You could be the promoter or a business that works with the promoter, but the procedure is the same.

It operates on a revenue-sharing model. If you are the affiliate, you will receive a commission whenever someone purchases the item that you have promoted. If you are the merchant, you pay the affiliate for each sale they assist you in making.

Some affiliate marketers prefer to review only one company’s products, perhaps on a blog or another third-party site. Others have multiple merchant relationships. The first step, whether you want to be an affiliate or find one, is to connect with the other party. You can either start or join a single-retailer program or use a platform designed to connect affiliates with retailers.

There are many things you can do as a retailer to make your program appealing to potential promoters if you choose to work directly with affiliates. You must provide those affiliates with the tools they require to succeed. This includes incentives for excellent results, as well as marketing assistance and ready-made materials.

Native Marketing

Native advertising is essentially marketing in disguise. Its goal is to blend in with the surrounding content, making it less obvious as advertising. Native advertising was developed in response to today’s consumers’ cynicism toward advertisements. Knowing that the ad’s creator pays to have it run, many consumers will conclude that the ad is biased and will ignore it.

A native ad avoids this bias by first providing information or entertainment before moving on to anything promotional, thus minimizing the “ad” aspect.

It is critical to clearly label your native ads. Use words like “sponsored” or “promoted.” If those indicators are hidden, readers may spend a significant amount of time engaging with the content before realising its advertising.

When your customers know exactly what they’re getting, they’ll trust your content and your brand more. Native ads are intended to be less intrusive than traditional ads, but they are not intended to be misleading.

Automation of marketing

Marketing automation is the use of software to power digital marketing campaigns, increasing advertising efficiency and relevance.

Statistics show that:

  • Personalization appeals to 90% of US consumers as “very” or “somewhat” appealing.
  • 81 % of consumers want brands they interact with to better understand them.
  • Although 77 % of businesses believe in the value of real-time personalization, 60 percent struggle with it.

Marketing automation enables businesses to meet the growing demand for personalization. It enables brands to:

  • Collect and analyse consumer data
  • Create focused marketing campaigns.
  • Send and post-marketing messages to the appropriate audiences at the appropriate times.

Many marketing automation tools use prospect engagement (or lack thereof) with a specific message to decide when and how to contact them next. With this level of real-time customization, you can effectively create an individualized marketing strategy for each customer without investing additional time.

Email marketing

The idea behind email marketing is straightforward: you send a promotional message and hope that your prospect clicks on it. However, the execution is far more difficult. First and foremost, you must ensure that your emails are desired. This entails having an opt-in list that performs the following functions:

  • Individualizes the content in the body as well as the subject line
  • Indicates clearly what type of emails the subscriber will receive.
  • An email signature that includes a clear unsubscribe link
  • Combines transactional and promotional emails

You want your prospects to perceive your campaign as a valuable service, not just a marketing tool. Email marketing is a tried-and-true technique in and of itself: 89 % of professionals polled said it was their most effective lead generator.

It can be even better if you incorporate other techniques, such as marketing automation, which allows you to segment and schedule your emails to better meet the needs of your customers.

The Advantages of Digital Marketing

Digital marketing has grown in popularity because it reaches such a large number of people, but it also has a number of other advantages. These are just a few of the advantages.

A large geographic reach

When you post an ad online, people can see it regardless of where they are (assuming you haven’t restricted your ad geographically). This makes expanding your company’s market reach simple.

Cost-effectiveness

Digital marketing not only reaches a larger audience than traditional marketing, but it also costs less. Newspaper ads, television commercials, and other traditional marketing opportunities can have high overhead costs. They also give you less control over whether your intended audiences see those messages at all.

With digital marketing, you can create just one piece of content that will draw visitors to your blog for as long as it is active. You can set up an email marketing campaign to send messages to specific customer lists on a regular basis, and you can easily change the schedule or content if necessary.

When all is said and done, digital marketing provides significantly more flexibility and customer contact for your ad spend.

Quantifiable outcomes

To determine whether your marketing strategy is effective, you must first determine how many customers it attracts and how much revenue it ultimately generates. But how does one accomplish this with a non-digital marketing strategy? The traditional approach is to ask each customer, “How did you find us?”

Unfortunately, this does not apply to all industries. Many businesses do not have one-on-one conversations with their customers, and surveys do not always yield accurate results. Monitoring results in digital marketing is simple. Digital marketing software and platforms automatically track the number of desired conversions, whether they are email open rates, home page visits, or direct purchases.

Easier personalization

Digital marketing allows you to collect customer data in ways that traditional marketing cannot. Data collected digitally is far more precise and specific.

Assume you provide financial services and want to send out special offers to people who have shown interest in your products. You know that targeting the offer to the person’s interests will yield better results, so you plan two campaigns. The first is for young families who have looked into your life insurance products, and the second is for millennial entrepreneurs who have thought about their retirement plans.

Without automated tracking, how do you collect all of that data? How many phone records would you have to review? How many customer profiles are there? And how do you know who read or did not read the brochure you distributed?

Increased customer interaction

You can communicate with your customers in real-time thanks to digital marketing. It also allows them to communicate with you.

Consider your social media strategy. It’s fantastic when your target audience sees your most recent post, but it’s even better when they comment or share it. It means more buzz about your product or service, as well as increased visibility with each new participant in the conversation.

Customers benefit from interaction as well. As they become active participants in your brand’s story, their level of engagement rises. That sense of ownership can foster strong brand loyalty.

Conversions that are simple and convenient

Customers can take action immediately after viewing your ad or content with digital marketing. The most immediate result you can hope for with traditional advertisements is a phone call shortly after someone views your ad. But how often do people have time to contact a company while doing the dishes, driving down the road, or updating records at work?

With digital marketing, they can immediately move along the sales funnel by clicking a link or saving a blog post. They may not make a purchase right away, but they will stay in touch with you and give you the opportunity to interact with them further.

Growth is generated by digital marketing.

Digital marketing should be a key component of almost any company’s overall marketing strategy. Never before has it been possible to maintain such consistent contact with your customers, and nothing else can provide the level of personalization that digital data can. The more you embrace the possibilities of digital marketing, the greater your company’s growth potential will be realised.

The Best Digital Marketing Strategies For Startups in 2022

The Best Digital Marketing Strategies For Startups in 2022

Digital Marketing Strategies

Startups and small businesses may lack the resources of a global corporation, but that does not mean they cannot outperform their competitors. They simply need to devise an intelligent marketing strategy. Small firms will have to fight their fights with a creative digital marketing strategy.

Top Ten digital marketing tactics for startups in 2022. 

1. Social Media Marketing

The Startups can use social media marketing to spread the word about their company and establish their brand. It’s not just about earning likes or followers; it’s about building an online community of people who share your interests.

According to a Social Media Examiner research, 90% of marketers believed that social media is critical to their company. 89 percent of respondents said social media had enhanced awareness for their groups.

The actual question is how to use the various social media networks to maximise your business’s exposure and make your social media initiatives successful.

1. Perfect Your Strategy

You must select a plan that will set you apart from the crowd. People spend hours on Facebook and Twitter, yet they don’t pay attention to everything in their newsfeeds. You must do something special if you want to capture everyone’s attention.

2. Clean Up Your Social Media Profiles

When constructing your social media profiles, use long-tail keywords and phrases. These words are more likely to show in Google search results, implying more search engine traffic. Long-tail keywords also help people reach your sites on social media platforms.

3. Create a Buyer Persona

Developing a social media plan without first identifying your customer persona is like to shooting darts while blindfolded. You might hit the target, but it will most likely be by chance. A social media strategist who does not do this has not done their homework, and the outcomes will reflect this.

A skilled consultant will want to know who your company’s social media competitors are while establishing a business’s social media identity. This is crucial because you must understand what your competitors are doing well in order to replicate their success.

2. Influencer Marketing

Marketers today are seeking new and innovative ways to sell their products. One of the most cost-effective methods is to use influencer marketing. It’s a strategy that can help you enhance brand exposure, traffic, and sales.

It’s a win-win for both the brand and the influencers. Businesses can use their social media presence to reach out to their target demographic. At the same time, influencers might receive a portion of the revenues in exchange for promoting them.

The Following Are Some Advantages of Influencer Marketing

  • Reaching consumers has gotten increasingly difficult as digital marketing channels have become more saturated. With the various advertisements we see online and the countless emails we receive every day, most consumers no longer pay attention to traditional marketing channels.
  • Influencer marketing is less expensive than other advertising tactics, according to a Trackmaven analysis. According to the report, 90% of consumers trust recommendations from friends and family, making it the most effective method of marketing. When it comes to brands, though, influencer marketing was the second most trusted type of marketing after word-of-mouth.
  • Influencer marketing is a powerful approach for creating relationships and raising brand recognition that is also simple to deploy. You may get started with influencer marketing right away if you understand and follow the procedures outlined below.

To begin, your brand should compile a list of industry influencers with a following in your target market. Then, reach out to and connect with each of these people on social media. Following that, your brand should collaborate with each influencer to establish a campaign in which they spread information about your products or services in exchange for pay.

3. Content Marketing

Every piece of content you publish, whether it’s a blog post, an infographic, or a PowerPoint, should give value to your brand. The practical content strategy is designed to correspond to the various stages of the buyer’s journey. In this manner, you can ensure that your material is relevant and beneficial to your present and potential clients.

Material marketing, an effective digital marketing technique for startups, can assist you in creating more content for your website’s blog and social media channels. Content marketing also aids your SEO and social media marketing efforts.

  • Increase brand visibility
  • Improve your relationship
  • Make your brand known.
  • Improve your brand’s credibility
  • Lead your field.

4. Affiliate Marketing

Influencer marketing and affiliate marketing complement each other. Both rely on people’s influence to produce sales. As a result, one of the most important digital marketing strategies for startups is affiliate marketing, which should be combined with your influencer campaign. An affiliate program’s purpose is to generate leads for your brand. Affiliates are similar to commission-based salespeople. You pick how you want to pay them. Whether you want to pay them based on sales or on a fixed payment per product.

Affiliate recruitment software is the most effective approach to finding affiliates. It automates much of the laborious effort involved in locating and recruiting affiliates who are related to your brand. You offer affiliates with affiliate links in order to track sales. These links can be shared with their social media contacts, who can then visit your site and make a purchase using the link.

5. Email Marketing

Email marketing has the greatest ROI (Return-On-Investment) of 500 percent among the most critical and cost-effective techniques to grow a firm. This means that for every Re. 1 invested, you will receive INR 50 back. As a result, email marketing is one of the most effective digital marketing strategies for startups.

Because you’re just getting started, here are three pointers to assist you to get started with email marketing:

  • On your website, you might use the coming soon or launch soon template to alert your users when your firm (or product) launches.
  • You can offer beta testing for your tools or goods while also growing your email list.
  • Offering free trials, demos, reports, or e-books can help you build your email list.

6. Search Engine Marketing

SEM is one of the greatest digital marketing strategies for startups for achieving rapid results (Search Engine Marketing). If you promote on search engines, your startup will acquire greater exposure and sales.

  • Results are available immediately.
  • It is simple to reach your intended audience.
  • You only pay if someone clicks on your advertisement.
  • You can start with as little as $10 per day and stop at any moment.
  • Complete data and insights will boost your search engine marketing efforts and other marketing methods.

SEM campaign budgets can soon run out. A great SEM campaign necessitates certain knowledge and experience in order to produce the best outcomes for your startup. As a result, search engine marketing as part of a startup’s digital marketing plan can be challenging. As a result, begin with a minimal budget and take your time studying it.

7. Search Engine Optimization (SEO)

Without SEO, you may lose your online visibility. It entails receiving organic search engine traffic without having to pay any further expenses. If you start a blog, search engines will deliver organic traffic to your services pages, homepage, and landing pages. As a result, SEO assists startups in acquiring new clients at no cost.

Advantages of Using SEO as Part of a Startup’s Digital Marketing Strategy:

  • High ROI and low costs
  • Long-lasting outcomes
  • Increase your audience organically.
  • Earning trust and authority is simple.
  • Make a name for yourself as a trustworthy brand.

8. YouTube Promotion

Google is the first. You might be surprised to learn that YouTube is the world’s second most popular search engine. YouTube currently has over 265 million active users in India. This is a great argument for brands to establish a YouTube presence in order to reach their target demographic.

However, many businesses, in my experience, have yet to incorporate YouTube marketing into their overall marketing strategy. A well-planned YouTube marketing campaign can yield impressive results for your startup marketing. It’s no secret that YouTube Marketing has aided companies such as Flipkart, Hyundai, Asian Paints, and Pepsi in expanding their operations.

9. Make a Google My Business page

Before making any kind of purchase choice, people Google everything. People will look you up online before doing business with you as a startup since they don’t know you well enough. As a result, as a startup digital marketing plan, you should consider creating a “Google My Business” profile for your company.

10. Make Use of Automation Tools

Because you are in the early stages of your firm, you may not be able to recruit a large workforce to do all of your tasks. As a remedy, you might enlist the assistance of various automation technologies to make your task easier. These tools assist you in performing tedious tasks that do not require your time or ingenuity. You can spend the same amount of time doing more beneficial things for your organisation, such as brainstorming and strategizing.

Here are the five finest tools for companies to use as part of their digital marketing strategy:

  • Mailchimp: For generating awesome email marketing campaigns.
  • Hubspot: Inbound marketing software
  • Unbounce: Use to optimize your landing pages 
  • Colibri: To increase traffic
  • Canva: To swiftly make gorgeous designs

Conclusion

Startups aren’t in a rush. There is no pressing need. Startups have plenty of time. They have time to wait. They are free to take their time determining what they wish to do. They can take their time and try different things, right? So, if you are a startup looking to launch in 2022. If you want to stay in business for a long time, you must devise an outstanding digital marketing plan for startups by handpicking and combining the appropriate marketing channels.

A digital marketing agency can help you develop a customised digital marketing plan for your startup. DigitalCrave is India’s most successful and well-known digital marketing agency. They have been in the market for over the years and have worked with numerous brands from diverse industries.

What is the importance of Content Marketing?

What is the importance of Content Marketing?

Content Marketing

Content marketing is the most important fuel for business growth. Businesses must improve their internet marketing or risk being left in the dust by competitors. Marketing through content development is a great fit for small, medium, and even large businesses.

The following are some of the advantages of content marketing:

  • Content marketing aids in the recognition of your company as an expert in its field.
  • Improved search engine results.
  • Other website pages, aside from product-related pages, should be ranked.
  • Conversions are increased.
  • It is economical.

Not every piece of content is created equal. There is good and low-quality stuff, just like anything else. According to studies, good content providers receive 7.8 times the traffic of average content creators. Here are six brands that are killing it with killer content strategies:

1. Casper

Have you ever looked for a mattress? Sure, it’s a pain because they all appear to be the same to most people. Is it a particularly articulate difficulty to develop interesting content for something as mundane as a mattress? Well, if one tries hard enough, one can succeed. Casper mattresses have gained a sizable online following thanks to their Van Winkle sleep concept blog. It discusses the importance of sleep in one’s life, and further studies backed up these claims.

2. Adobe’s 99u

This organization understands exactly what its clients require and has devised a highly effective formula for keeping them informed. The company keeps up with the newest design news, as well as advice from industry leaders, through its mainstream blog 99u. Furthermore, Adobe had gone beyond the traditional boundaries by distributing podcasts, best-selling books, and print periodicals, allowing it to build a social group with strong brand recognition.

3. The Chronologist 

The company sells wallpaper, but that doesn’t stop it from being inventive. It has cleverly positioned itself as a color expert, not just in paint, but in everything related to color. Food, home decor, literature, and fashion are all topics covered in their blog posts. It bolstered this position by including interviews with industry experts as well as advice on how to decorate your home. The brand’s Pinterest page, which features a well-curated array of room designs that will appeal to any designer, is the cherry on top.

4. Marriott

Marriott’s movie developments to those of Hollywood, but the grandeur they possess is undeniable, and the quality of their films is excellent when viewed with their hotel in the background. Two blockbuster films, two bellmen, and a business oddity were all distributed by the company. Both of them brought in a lot of money for the organization by demonstrating their ability to create high-quality material.

5. Denny’s

It is too astute because it has mastered the art of millennial marketing. To keep their viewers interested, they post smart puns on Twitter and never-ending food pornography on Instagram. They generate stuff that is both hilarious and genuine. It’s no surprise that the youth prefer it to everything else. The company has 330k Twitter followers and 74.5k Instagram followers, demonstrating its success in building a large audience.

6. Burberry

Burberry’s 150-year tradition as the fashion industry’s most known brand may be mistaken for the fact that it does not need to focus on its marketing efforts. Despite this, the corporation is committed to working with highly advanced tech agencies to produce high-quality content. The firm teamed with Google to create the ‘Burberry Kisses’ campaign, which promoted beauty items through the use of image capturing technology that allowed users to send personal messages throughout the world. It also teamed up with Snapchat to reveal a much-anticipated early glimpse at its 2016 spring collection.

7. Intelligentsia

Content from the intelligentsia would be ideal for a coffee aficionado. The company’s blog features up-to-date and actionable information on how to make coffee. The coffee-making guide is quite extensive, with step-by-step instructions, diagrams, and high-definition images to assist viewers in creating their ideal caffeine dose for the day. The brand strategy is distinct enough to encourage consumers to share information on other sites, such as Reddit.

8. Benefit Cosmetics

In their internet video programming, the firm bakes exquisite cakes. The brand has a video series called tipsy tricks, in which hosts have a chat with the audience and discuss daily fashion and life. At the same time, they talk about how to use various cosmetics items. It enhances the engagement process by providing rapid responses to users in their comment areas, encouraging them to share the information with their social networks.

9. GoPro

Do you want to know what sets GoPro apart from the competition? The fact that it offers the best cameras ever made in the world and also happens to be on social media’s best brands list. The secret to this formula’s success is that it collaborates with incredibly creative content creators as well as sports fans to produce videos that people can’t stop watching. To top it off, the company generates over a thousand pieces of user-generated content based on cues from action videos posted online by individuals. The final output, or “people are awesome videos,” is created by editing and compiling these videos. This method allows the organization to take advantage of the no-cost promotion and no-cost content without incurring a significant financial loss.

10. Land Rover 

Land Rover is a luxury car manufacturer best known for its Range Rover, Land Rover, and Land Rover Discovery models. Land Rover is clearly the hero of its material, with the vehicles taking center stage in prose, photographs, and videos, which is a deviation from the normal content marketing approach.