Quality content is essential for digital marketing. Whether it’s blogs, descriptions, advertising, or any other campaign, the correct words can mean the difference between material going live and content going viral. A content writing portfolio typically contains all of the writer’s best work, which has brought them the best results. So, before you begin preparing your portfolio, keep the following points in mind.

Things to Consider When Creating a Content Writing Portfolio

1. Tell the Important Story

The portfolio is all about your writing style. So why not begin with an excellent narrative that not only establishes your writing expertise but also tells everyone all they need to know about you? Yes! Make up your own narrative.

Make your portfolio’s “about me” section into a story. Follow all of the best practices, and include your previous experience, educational background, and anything else that will boost your reputation. The only place where you can discuss yourself is in your ‘About Me’ section. So make the first piece about you, and take advantage of this place!

2. Demonstrate Your Versatility

A portfolio should contain at least 10-15 articles. And, while you’re doing it, show off your writing versatility. You never know what their needs are, so it’s best to offer them a taste of all there is to write about.

A technical piece, a creative article, one with all the numbers and facts, one with in-depth study on a topic, one in which you give your opinion and review anything, in short, anything. If you have worked in other industries, please name them and provide a sample from each.

3. Include Your Additional Skills

Creativity is never confined. And it is ideal to have more than one specialty in Digital Marketing. So, in addition to your articles, include examples of additional abilities relevant to your employment. Some wonderful talents to develop as a writer that can aid you on your content writing path are:

  • Copywriting
  • Writing an email
  • advertisement copies
  • Descriptions for social media
  • Writing a journal
  • Website creation
  • Proofreading

4. Send Them To All Relevant Pages

The main advantage of keeping an online portfolio is that it may be kept small and contain any number of links. So, in addition to the numerous connections to your works that you intend to include in your portfolio, including other related pages and links that may be valuable in some manner.

It might be your social media, LinkedIn profile, or website links where your works have been highlighted, or you might have given some interviews someplace; list all the links that could help you. Every effort is valuable.

5. Include Beneficial Testimonials

Testimonials give your portfolio a lot of credibility. It provides a solid foundation for anybody you show your portfolio by demonstrating the worth of your work from the perspective of someone else. So, if you have a list of previous clients or brands with whom you have worked, ask them to provide a snippet of their experience with you that discusses your writing talents, prompt delivery, the results they obtained through you, and other pertinent information.


If you are a newbie, you will not have much variety in the examples, testimonials, blog links, and experiences you include. What do you do in this case?

  1. Identify your niche: As you gain experience, you will become proficient in a variety of writing formats and styles. However, in the beginning, simply determine your writing comfort zone.
  2. Limit yourself to two to three articles: Whether you have clients or not, write at least two to three pieces in the genre. Put them on a free blog and include them in your portfolio.
  3. Direct them to minor works: Writers leave their imprint everywhere. Send them a really well-written Quora response, a LinkedIn piece, or even a social network description/copy that touts your writing abilities! This will provide insight into your writing style and mental process.

There is no set formula for creating a Content Writing Portfolio. There is no right or wrong way to do things. Finally, your portfolio should be able to persuade the reader of your writing ability. So, focus on quality content, including your contact information, and maintain your portfolio up to date; you never know when the need will come!

FAQs – Portfolio of Content Writing

1. How can you make an appealing content writer portfolio?

Focus on building together a well-rounded portfolio to create an appealing content writer portfolio. Have at least 10-12 diverse written samples to demonstrate your writing ability across genres and subject formats. Aside from that, include a brief bio that describes yourself and your experience in the field, as well as links to your published works and blog sites!

2. How do I create a content writing portfolio when I have no experience?

Creating a content writing portfolio from scratch is not as complicated as it appears. This is where you should let your samples speak for themselves. Include a variety of writing samples to demonstrate that you are a writer with different writing skills. Provide links to your own blogs and other social media platforms where you’ve published your writing.

3. What are the most crucial items to include in a portfolio of content writing?

As a writer, you must keep your portfolio up to date at all times. Here are a few things you should include in your content writer portfolio:

  •  An impressive bio
  •  A wide range of writing samples
  •  Social proof in the form of testimonials and recommendations
  • Links to your social media accounts, blogs, and published work

4. What items should not be included in a content writing portfolio?

  • Display of plagiarised work
  • Excessive material irrelevant to a writer’s position
  • Lack of professionalism in your presentation
  • Unimpressive design 
  • Links to work written in confidence and not intended to be included in a resume/portfolio 

5. Do you require a website for your content writing portfolio as a content writer?

Having a website for your article writer portfolio is unquestionably advantageous. It functions as a one-stop shop for showcasing all of your work and communicating with recruiters.

6. How to Create a Content Writer Portfolio in India

A content writer portfolio is the same for content writers in India as it is for those all around the world. You could include a wide range of writing samples and possibly go niche-based when showcasing your samples. Aside from that, contain links to some of your best-published work, blogs, and social media accounts.