The Best Content Marketing Tools For Your Company

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In the digital age, information is at your fingertips, and clients are bombarded with information from all directions. It is then that the type of information offered by brands to their customers matters and shapes a brand image. Material marketing enables brands to curate, generate, and provide valuable content to their customers. Content marketing solutions can help you achieve your internet marketing objectives.

Content marketing, research,& content curation tools.

1. Quora

Quora is an online community where users interact by asking and answering questions. It is an excellent content marketing platform for determining what subjects are hot and what people are talking about in the digital realm. It is a great medium for gathering blog and content ideas.

2. Twitter

Twitter is another wonderful source of content inspiration and ideas because it provides insight into what topics are popular and what people are tweeting about. It also helps you uncover content ideas depending on your target audience by effortlessly defining the audience that is tweeting about specific topics.

3. Pixel

Images are an essential component of efficient content marketing. Images that improve the message are used to supplement the content conveyed. Pexels is one such resource, with over 10,000 free, high-quality stock pictures that have been hand-picked. Every month, about 1500 images are added. These can be used for free and modified as needed without requiring permission.

4. Canva

After you’ve picked the photos for the content, you can alter them via a third-party application called Canva. Canva is an intriguing online design tool that allows you to choose from a variety of templates and customise them to your specifications. It is highly useful if you lack design skills and also saves time.

5. Grammarly

It is critical to put your material through grammar and spell check, as even a single typo or grammatical problem can change how your audience perceives your company. Grammarly does all of the work for you. Once the material is ready, run it via Grammarly to guarantee it is free of errors. For a more convenient check, use the Chrome plug-in.

6. Hootsuite

After the information is finished, the next step is to put it together with appropriate photographs, schedule it, and share it on social media. Hootsuite is by far the best social media sharing and scheduling tool. It allows you to manage all of your social network profiles in one location, as well as track and reply to mentions and comments.

7. MailChimp

Emails are a great way to increase the reach of your material. Mailchimp is the most extensively used email marketing tool, allowing you to send material to over 10,000 people at once, resulting in more effective content marketing.

8. Trello

Trello is an excellent tool for organising work, streamlining your thought process, and jotting down ideas. This tool comes in handy when you’re swamped with projects and writing responsibilities. It is an excellent organisational tool for assisting you in creating material without the mess.

9. IFTTT

IFTTT automates your social media marketing and boosts the efficiency of all your web applications and platforms by allowing them to communicate more efficiently.

10. Google Analytics 

The most popular content marketing tool is Google Analytics. It allows you to analyse the keywords sought by people all around the world and develop content accordingly.

11. Predis.ai

Have you run out of ideas for social media content? Look into Predis.ai! Every day, you can create social media content such as posts, creatives, captions, and hashtags. This platform is ideal for entrepreneurs, marketers, influencers, and anybody else trying to increase their social media presence! Accepting help wherever you can is always a sensible decision.

You may improve your content marketing strategy and generate more material with the help of these 11 content marketing tools for your organisation. The competition in the digital arena is fierce, and as a firm, you must have a competitive advantage.

How to create a Content Writing portfolio

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Quality content is essential for digital marketing. Whether it’s blogs, descriptions, advertising, or any other campaign, the correct words can mean the difference between material going live and content going viral. A content writing portfolio typically contains all of the writer’s best work, which has brought them the best results. So, before you begin preparing your portfolio, keep the following points in mind.

Things to Consider When Creating a Content Writing Portfolio

1. Tell the Important Story

The portfolio is all about your writing style. So why not begin with an excellent narrative that not only establishes your writing expertise but also tells everyone all they need to know about you? Yes! Make up your own narrative.

Make your portfolio’s “about me” section into a story. Follow all of the best practices, and include your previous experience, educational background, and anything else that will boost your reputation. The only place where you can discuss yourself is in your ‘About Me’ section. So make the first piece about you, and take advantage of this place!

2. Demonstrate Your Versatility

A portfolio should contain at least 10-15 articles. And, while you’re doing it, show off your writing versatility. You never know what their needs are, so it’s best to offer them a taste of all there is to write about.

A technical piece, a creative article, one with all the numbers and facts, one with in-depth study on a topic, one in which you give your opinion and review anything, in short, anything. If you have worked in other industries, please name them and provide a sample from each.

3. Include Your Additional Skills

Creativity is never confined. And it is ideal to have more than one specialty in Digital Marketing. So, in addition to your articles, include examples of additional abilities relevant to your employment. Some wonderful talents to develop as a writer that can aid you on your content writing path are:

• Copywriting
• Writing an email
• advertisement copies
• Descriptions for social media
• Writing a journal
• Website creation
• Proofreading

4. Send Them To All Relevant Pages

The main advantage of keeping an online portfolio is that it may be kept small and contain any number of links. So, in addition to the numerous connections to your works that you intend to include in your portfolio, including other related pages and links that may be valuable in some manner.

It might be your social media, LinkedIn profile, or website links where your works have been highlighted, or you might have given some interviews someplace; list all the links that could help you. Every effort is valuable.

5. Include Beneficial Testimonials

Testimonials give your portfolio a lot of credibility. It provides a solid foundation for anybody you show your portfolio by demonstrating the worth of your work from the perspective of someone else. So, if you have a list of previous clients or brands with whom you have worked, ask them to provide a snippet of their experience with you that discusses your writing talents, prompt delivery, the results they obtained through you, and other pertinent information.

WHAT IF YOU’RE JUST GETTING STARTED?

If you are a newbie, you will not have much variety in the examples, testimonials, blog links, and experiences you include. What do you do in this case?

1. Identify your niche: As you gain experience, you will become proficient in a variety of writing formats and styles. However, in the beginning, simply determine your writing comfort zone.
2. Limit yourself to two to three articles: Whether you have clients or not, write at least two to three pieces in the genre. Put them on a free blog and include them in your portfolio.
3. Direct them to minor works: Writers leave their imprint everywhere. Send them a really well-written Quora response, a LinkedIn piece, or even a social network description/copy that touts your writing abilities! This will provide insight into your writing style and mental process.

There is no set formula for creating a Content Writing Portfolio. There is no right or wrong way to do things. Finally, your portfolio should be able to persuade the reader of your writing ability. So, focus on quality content, including your contact information, and maintain your portfolio up to date; you never know when the need will come!

FAQs – Portfolio of Content Writing

1. How can you make an appealing content writer portfolio?

Focus on building together a well-rounded portfolio to create an appealing content writer portfolio. Have at least 10-12 diverse written samples to demonstrate your writing ability across genres and subject formats. Aside from that, include a brief bio that describes yourself and your experience in the field, as well as links to your published works and blog sites!

2. How do I create a content writing portfolio when I have no experience?

Creating a content writing portfolio from scratch is not as complicated as it appears. This is where you should let your samples speak for themselves. Include a variety of writing samples to demonstrate that you are a writer with different writing skills. Provide links to your own blogs and other social media platforms where you’ve published your writing.

3. What are the most crucial items to include in a portfolio of content writing?

As a writer, you must keep your portfolio up to date at all times. Here are a few things you should include in your content writer portfolio:

•  An impressive bio
•  A wide range of writing samples
•  Social proof in the form of testimonials and recommendations
• Links to your social media accounts, blogs, and published work

4. What items should not be included in a content writing portfolio?

• Display of plagiarised work
• Excessive material irrelevant to a writer’s position
• Lack of professionalism in your presentation
• Unimpressive design 
• Links to work written in confidence and not intended to be included in a resume/portfolio 

5. Do you require a website for your content writing portfolio as a content writer?

Having a website for your article writer portfolio is unquestionably advantageous. It functions as a one-stop shop for showcasing all of your work and communicating with recruiters.

6. How to Create a Content Writer Portfolio in India

A content writer portfolio is the same for content writers in India as it is for those all around the world. You could include a wide range of writing samples and possibly go niche-based when showcasing your samples. Aside from that, contain links to some of your best-published work, blogs, and social media accounts.

What is the benefit of AI In Digital Marketing

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In terms of technology and digital marketing, the world has gone a long way. AI has quietly crept into our lives, from chatbots to self-driving automobiles. AI applications are continually and conveniently expanding. Algorithms are improving and becoming faster, allowing AI products to become more mature and efficient. It is unavoidable that AI will be an integral feature of future digital products.

However, AI has not only altered the technological landscape. It has also had a tremendous impact on the field of marketing. So, what exactly is the connection between artificial intelligence and marketing? How is artificial intelligence changing the face of marketing? All of these questions will be answered as we continue reading. We will also learn how to adopt and benefit from AI-Marketing tactics in your organisation. 

The relationship between artificial intelligence and digital marketing

In the near future, intelligent robots will actively participate in the corporate sector. On the virtual interactive simulator, a smart cyborg displays commercial solutions.

Previously, marketing professionals were afraid to include AI tactics in their marketing initiatives. That perception gradually shifted as many prominent brands effectively embraced it. Nike, Amazon, and Alibaba have all successfully used AI in their marketing efforts, with excellent results.

Alibaba included a Fashion AI store, which helps clients streamline their fashion retail experience. This has increased customer involvement and revenues. Amazon was one of the first businesses to use a personalised suggestion system. This has enabled them to provide their clients with a more personalised experience based on their browsing habits, previous purchases, and so on. AI is also used to provide dynamic pricing (reducing prices to generate more sales when needed and increasing prices when demand is high). These techniques have assisted them in gaining a competitive advantage and increasing product sales.

These case studies demonstrate how AI may be effective and convenient in digital marketing. However, some marketers are still hesitant to use AI-driven marketing. If you are one of these people, you should not miss the rest of this blog.

AI’s Advantages in Digital Marketing

AI has been transforming the digital landscape. AI can better recognize marketing trends thanks to practical data analysis and the capacity to adapt to dynamic input (compared to humans).

Marketers and brands have saved time and money by utilising automated digital marketing services.

AI benefits in Digital Marketing that will give you a competitive advantage:

A better understanding of your audience: AI allows you to analyse massive volumes of data and predict each customer’s purchasing behavior/decisions. This enables you to efficiently conduct targeted marketing efforts to a certain audience. It also contributes to increased consumer satisfaction and engagement. Furthermore, by utilising AI-driven techniques, marketers may simply turn the lead into a sale at the optimal periods to promote conversions.

Increased Productivity: You may quickly automate various monotonous jobs with AI. This will save a significant amount of time and resources while increasing production.

Effective Marketing: AI eliminates marketing assumptions. Using AI-driven data analysis and services, you may create a more effective digital marketing strategy.

Increased ROI: AI improves your decision-making and assists you in creating more effective content. Because of its benefits in better understanding the audience, you can create focused digital marketing initiatives, resulting in higher ROI.

Improved User Experience: Using AI in marketing, you can give the right content to the right audience. This increases consumer happiness because they can find what they need. According to reports, people are more likely to be drawn to firms that use AI in their marketing tactics.

How Can AI Digital Marketing Help Your Business?

We’ve already seen how AI has changed the face of marketing and how useful it has become. It has altered our interactions with the audience. AI has assisted in driving relevant traffic to the proper content, increasing sales, and acquiring new consumers. It has also given firms and marketers the ability to manage and keep new customers. As a result, we must comprehend some of the methods we employ.

Here are some examples of how you can utilise AI to help your business:

Chatbots: One of the most prominent uses of AI technology in marketing is chatbots. They assist in increasing client interaction and improving the customer experience on your brand’s website. They assist you in interacting with your clients or potential leads when they visit your website. It responds to the majority of popular questions and engages them in a human-like discussion. This aids in lead generation while also providing a positive customer experience. Chatbots can also be used to gather feedback.

Personalized Product Recommendations: This is a popular AI technique among eCommerce/ retail firms. Personalized Product recommendations assist such firms in better serving their clients. Based on their browsing and purchasing history, they identify what clients are interested in. This aids in focused marketing and hence increases sales. It also saves a significant amount of time and money.

AI-Powered Website Builders: AI has also come in to relieve you of the burden of website creation. You may quickly develop websites using AI based on user data and how they engage with your content. Here, the only thing you have to work on is the content. The AI-Powered website builder handles everything else, from the content blocks to the colors. The Grid, FireDrop, Wix ADI, and other similar website builders are examples. The majority of these website builders are still in their early phases and will likely get more advanced over time. They are seen as the future of artificial intelligence in digital marketing.

Enhanced Shopping Experience: Artificial intelligence has transformed the way we shop. Many firms have begun to experiment with augmented reality in order to improve the shopping experience. This provides the buyer with a more visual representation of the things that they are offering. Customers, for example, can test how a dress looks on them by just standing in front of their phone’s camera. This allows customers to pick which product is best for them and makes it easier for them to make a purchase.

Conclusion

AI has evolved into a great tool for marketers. It has transformed the way marketing is done and has significantly aided in the overall process. However, it has a long way to go before it is more efficient and convenient. If you have any other information, please share it in the comments area. We hope you enjoyed the article and would welcome your feedback.

Learn how to prevent SEO penalties in Google Algorithm

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When a company wants to boost its SEO rating, it’s a good idea to look at how competitors have dealt with Google’s algorithm.  Many SEO practitioners would use black hat strategies to secure Page 1 positions in industries including adulteries, armaments, foreign exchange, etc. Google is the most widely used search engine, and its algorithm is updated on a weekly basis. As a result, businesses may discover that their initial SEO progress has been thwarted by a penalty, resulting in a considerable loss of visitors and revenue.

The information in the following tutorial will help you rank in Google’s most penalty-plagued and unpredictable search results. Google search results are penalty-plagued and unpredictable.

Steps to prevent SEO penalties in Google Algorithm

Choose a good domain.

When attempting to rank for a highly competitive keyword, SEO experts may choose a domain that is very close to the niche keyword. There’s no doubt that having a domain with competitive keywords in it will help you rank higher in search engines. For instance, take a look at digitalmarketingagency.com or digitalmarketer.com.

In today’s marketing scene, however, this isn’t as important, and Google now prioritizes brands above keywords within a domain name.

However, firms with an exact match domain or a partial match domain (i.e. digital or online in the domain name) should exercise caution. This is because ‘risk’ phrases, such as digital and online, will likely appear more frequently in the content, meta-data, and links obtained.

SEO practitioners must be mindful of keyword stuffing, or the overuse of sensitive words, in their brand’s anchor text, as this is often the first thing Google will look at if a business is penalized.

A thorough examination of the competition

Competitors are an excellent place to start for any SEO expert. Those who appear on the first two pages of Google’s search results can tell you what works and what doesn’t. Not only can SEOs then copy the proper strategies for a given industry, but they can also identify who has dropped in the search rankings and been the worst hit by algorithm modifications and penalties.

Because the digital and online industries are notorious for having their own algorithms, SEOs in these industries will need to pay particular attention to whether the landing page or the homepage is used to rank. URL architecture, meta titles, and the frequency with which a page is updated will all need to be considered.

When it comes to URL architectures, there may be a certain layout that Google prefers. In the digital agency, for example, they use https://digitalcrave.in/services/ With language in mind, SEOs should pay attention to the rhetoric and language used by competitors, as well as the links they use.

As a result, in a highly specialized and competitive industry, looking at competitors is critical for ranking. Firms that have a strong market position are likely to have gone through the motions and overcome penalties in the past to achieve such a strong position.

Link-building tactics that are low-risk

SEOs who work with companies in more penalty-prone industries will have to be more cautious about the links they build and acquire. To begin with, obtaining brand name connections to a homepage is always a minimal risk. Spreading these links among a number of useful blogs and guides will assist a company to establish itself as an authority while still appearing natural.

It’s considerably more difficult to punish links to homepages and guides than it is to penalize links contained within pages hyperlinked to phrases like services or about us. Firms must, however, guarantee that their content is not thin and that it includes accurate figures, graphs, and visuals to back up their claims.

As a result, SEO specialists should analyze what percentage of links go to their company’s homepage, service pages, etc; examining competitors’ splits may be quite helpful in this regard. In fact, with tools like Majestic, you can see this right away.

When it comes to link anchor text, be cautious.

When it comes to anchor text for links, SEOs should err on the side of caution. In general, no reputable website will include links to ‘digital agency’ or ‘online company.’ Instead, SEOs should link to terms such as “get more information here” or “check our services.”

Hyperlinking to actionable terms, such as ‘quotes from $500 per month,’ is also more likely to be beneficial. Using a combination of these strategies on services pages will appear more natural.

When deciding which phrases to hyperlink, using synonyms can be beneficial. The terms ‘digital’ and online,’ for example, are easily interchangeable. Rephrasing is another popular SEO method; for example, instead of ‘digital,’ try ‘online.’

Patience is essential.

Overall, the competitive industries discussed in this article are so important that they draw a lot of attention from SEO practitioners, which means black hat practices are being used to try to trick the system and generate some quick traffic.

While conservative tactics will take several months to take effect, businesses can rest assured that they will maintain high-quality rankings and traffic while avoiding future fines.

Firms that keep a close eye on their competition and avoid overusing major keywords in their content and links should be fine.